Last updated: June 2026
White Label Developing ("we", "us" or "our") is committed to protecting your personal information and being transparent about what we do with it. This policy explains what data we collect when you use this website, why we collect it, and how we handle it — in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
White Label Developing is a UK-based web development consultancy. For the purposes of data protection law, we are the data controller of any personal data you provide to us through this website.
If you have any questions about this policy or how we handle your data, contact us at: info@whitelabeldeveloping.co.uk
2. What Data We Collect
We collect personal data in the following ways:
- Contact form submissions — your name, email address and the message you send us.
- Email correspondence — if you contact us directly by email, we retain that communication.
- Website usage data (with consent) — if you accept analytics cookies, Google Analytics automatically collects anonymised data including your approximate IP address, browser type, device type, operating system, pages visited, time spent on the site and referral source. This data is aggregated and cannot be used to identify you individually.
- Live chat conversations — if you use the chat widget on this website, any messages you send (including your name, email address or other details you choose to share) are collected and processed by our live chat provider, WebChatPlus. This data is used solely to respond to your chat enquiry.
We do not collect any sensitive personal data (such as health information, financial details or government identifiers).
3. How We Use Your Data
We use the information you provide solely to:
- Respond to your enquiry or message.
- Discuss and manage any project or working relationship that follows.
- Understand how visitors use the website in order to improve its content and user experience (analytics, only where you have given consent).
- Comply with legal obligations if required.
We will never use your data to send unsolicited marketing emails, and we will never sell or rent your data to third parties.
4. Legal Basis for Processing
We rely on the following lawful bases to process your personal data:
- Legitimate interests — to respond to business enquiries you have initiated with us.
- Contract performance — where processing is necessary to fulfil or prepare for a contract with you.
- Legal obligation — where we are required to retain records by law (for example, for accounting purposes).
5. How Long We Keep Your Data
We retain contact form and email enquiry data for up to 2 years from the date of last contact, after which it is securely deleted. Where a working relationship exists, we may retain relevant correspondence for up to 6 years in line with standard UK business record-keeping requirements.
6. Who We Share Your Data With
We do not sell, trade or share your personal data with third parties for marketing purposes. Your data may be accessible to the following parties strictly in the course of operating this website:
- Hosting provider — this website is hosted on UK-based shared hosting infrastructure. Your submitted data passes through their servers but is not retained or used by them independently.
- Email service — contact form submissions are delivered via standard SMTP email. No third-party email marketing platforms are used.
- Google Analytics (Google LLC) — if you consent to analytics cookies, anonymised usage data is sent to Google Analytics. Google may process this data on servers in the United States and other countries; Google LLC participates in the EU–US Data Privacy Framework. IP anonymisation is enabled, meaning your full IP address is never stored by Google. You can learn more at policies.google.com/privacy.
- WebChatPlus — we use WebChatPlus to power the live chat widget on this website. WebChatPlus is a UK-based service and processes data on UK servers. Any conversation you start through the chat widget is handled by WebChatPlus on our behalf as a data processor. You can review their privacy practices at webchatplus.co.uk.
We may disclose your data if required to do so by law or in response to a valid request from a public authority.
7. Cookies
This website uses the following cookies:
Strictly necessary cookies
| Cookie | Purpose | Expiry |
|---|---|---|
PHPSESSID |
Stores a CSRF token to protect the contact form from cross-site request forgery. Contains no personal data. | Session (deleted when browser closes) |
This cookie is required for the contact form to function securely and is exempt from consent requirements under UK PECR.
Analytics cookies (consent required)
We use Google Analytics to understand how visitors use this website. These cookies are only set if you accept analytics cookies via the cookie consent notice when you first visit the site.
| Cookie | Purpose | Expiry |
|---|---|---|
_ga |
Distinguishes unique users by assigning a randomly generated number. No personal data is stored. | 2 years |
_ga_[Property ID] |
Used by Google Analytics 4 to persist session state. | 2 years |
You can withdraw your consent at any time by adjusting your cookie preferences. You can also prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.
Live chat cookies
The WebChatPlus chat widget may set cookies to maintain your chat session and recognise returning visitors. These cookies are set by app.webchatplus.co.uk and are subject to WebChatPlus's own privacy policy. You can prevent the chat widget from loading by disabling JavaScript for this site in your browser settings.
We do not use any advertising or targeting cookies.
8. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access — you can request a copy of the personal data we hold about you.
- Right to rectification — you can ask us to correct inaccurate or incomplete data.
- Right to erasure — you can request that we delete your personal data, subject to any legal obligations to retain it.
- Right to restriction — you can ask us to limit how we use your data in certain circumstances.
- Right to object — you can object to processing based on legitimate interests.
- Right to data portability — you can request your data in a structured, machine-readable format.
To exercise any of these rights, email us at info@whitelabeldeveloping.co.uk. We will respond within 30 days.
9. Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss or disclosure. This website is served exclusively over HTTPS. Contact form submissions are processed server-side and stored securely in our internal Business OS customer relationship system so that we can manage and respond to your enquiry. We also send an email notification to our business inbox.
10. Links to Other Websites
This website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies independently.
11. Changes to This Policy
We may update this policy from time to time. Any changes will be published on this page with an updated "last updated" date. We encourage you to check this page periodically.
12. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK's data protection regulator:
- Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
We would, however, appreciate the opportunity to address your concerns directly before you contact the ICO — please reach out to us first at info@whitelabeldeveloping.co.uk.